We Are Rewind

We Are Rewind is a Paris-based audio brand bringing cassette playback back into everyday listening with a modern, design-led approach. Rather than treating cassette tape as a novelty or collector’s item, the brand focuses on creating usable, reliable cassette players that fit naturally into contemporary listening habits. Their products blend the tactile appeal of analogue formats with modern features such as Bluetooth connectivity, rechargeable batteries, and clean industrial design.

At its core, We Are Rewind is about interaction. Physical buttons, visible mechanics, and hands-on controls encourage a slower, more intentional relationship with music. Cassette playback is imperfect by nature, and the brand embraces that character rather than trying to eliminate it. The experience recalls the Getto Blasters of the past, where music was physical, shareable, and meant to be engaged with — not just selected from a screen.

At Groove Central, we stock We Are Rewind for listeners who enjoy physical music formats and want products that sit comfortably alongside turntables, vinyl records, and lifestyle audio systems. The range centres on two key categories: a portable Bluetooth cassette player designed for personal listening, and a full-size cassette boombox inspired by classic Getto Blasters, supporting playback, recording, and wireless streaming.

Recording is a key part of the experience. We Are Rewind’s cassette boombox allows users to create their own mixtapes — recording favourite tracks, external sources, or live inputs — offering a modern take on the classic mixtape ritual. It’s a hands-on way to curate music intentionally, track by track, in a format that encourages listening from start to finish. 

We Are Rewind products are not designed to replace a traditional hi-fi system, nor are they chasing audiophile specifications. Instead, they offer an alternative way to enjoy music. One that prioritises physical media, simple operation, and shared listening experiences. Whether you’re rediscovering old mixtapes, creating new ones, or exploring cassette tape for the first time, We Are Rewind provides one of the most considered modern cassette platforms available today.

Explore We Are Rewind at Groove Central — modern cassette players and cassette boomboxes, inspired by the Getto Blasters and Walkmans of the past and built for tactile listening, everyday use, and a renewed appreciation of physical music formats.